The former Ivorian football star, Didier Drogba has sponsored Wednesday, October 27, in Abidjan a campaign on road safety in Africa where more than 250,000 people are killed on the roads each year, the highest rate in the world.
“I am proud to be African. But it breaks my heart to know so many lives lost on our roads in Africa,” said at the ceremony, the former Chelsea striker.
This campaign is part of a larger program called Safe Steps Road Safety in Africa based on dissemination methods including videos, an informative website, posters, flyers to distribute during community activities.
Didier Drogba, who has been chosen in 2019 as Safe Steps Road Safety Ambassador in Africa has already been featured in one-minute videos giving advice on the dangers of drunk driving, on the seat belt or on speed limits.
“We want to make people aware of the dangers to which they are exposed when they do not respect the simple rules of safety on the road. My younger brother DJ Arafat unfortunately left us in dramatic conditions linked to neglect of road safety. We must strengthen this security in Ivory Coast and Africa, “advised the former Ivorian footballer.
Children and pedestrians being the most vulnerable on the roads in Côte d’Ivoire, for Didier Drogba, “it is urgent to carry out this campaign in order to protect them by making users aware of the best practices to be implemented to save lives” .
The African continent which however weighs only 2% of the planet’s car fleet has a road fatality rate of 26.6 per 1,000 inhabitants, the highest road fatality in the world, well above the world average (17.4 ‰).